Setting Up Wholesale Minimum Order Quantities on Shopify

Selling wholesale on Shopify? You need minimum order quantities (MOQ) to ensure wholesale orders are actually worth fulfilling. Here's how to set them up properly.

Why Wholesale Needs Minimum Quantities

Wholesale pricing is based on volume economics. When you offer 40% off for wholesale buyers, you need minimum quantities to ensure the order volume justifies the discount. A "wholesale" customer buying 1 unit at wholesale price defeats the purpose.

How to Structure Wholesale Minimums

Per-Product Minimums

Set minimum quantities on individual products:

• "Minimum 12 units per style" (apparel)
• "Minimum 24 units per SKU" (consumables)
• "Minimum 6 units per color" (accessories)

Per-Order Minimums

Set minimums on the total order:

• "Minimum order: $200" (order value)
• "Minimum order: 50 units" (total items)

Quantity Increments

Require ordering in specific increments:

• "Must order in multiples of 6" (case packs)
• "Must order in multiples of 12" (dozen packs)

Customer Tag-Based Enforcement

The key to running wholesale alongside retail on Shopify is customer tags. Tag your wholesale customers (e.g., "wholesale"), then set rules that only apply to tagged customers:

• Wholesale-tagged customers: Min 12 per product, min $200 per order
• Retail customers: No minimums, max 10 per product

This lets you run both channels from one store without separate storefronts.

Proper wholesale minimums protect your margins and ensure every wholesale transaction is worth the logistics. Set them up once, enforce them automatically at checkout, and focus on growing both channels.