Fashion E-commerce
Problem: High cart abandonment and low product page conversion.
Solution: Checkout simplification, product page UX improvements, and urgency/social proof testing.
- +32% conversion rate
- -24% cart abandonment
- $1.2M additional revenue
CONVERSION OPTIMIZATION
Data-driven CRO that delivers measurable uplift.
Live A/B testing, heatmap analysis, and UX research that turn browsers into buyers. We focus on high-impact changes backed by data.
- A/B testing with statistical rigor
- Heatmap & session recording analysis
- UX research & conversion audits
+25%Avg conversion lift
100+Tests run
DataDriven decisions
Overview
We take a scientific approach to conversion optimization. Starting with quantitative analysis (analytics, heatmaps, session recordings) and qualitative research (user testing, surveys), we identify high-impact opportunities. We then design and run statistically rigorous A/B tests, measure results, and iterate. Our focus is on sustainable improvements, not quick wins that don't last.
Analyze
Conversion Audit
Deep-dive into analytics, UX, and conversion funnel.
Research
Research & Hypotheses
User research and prioritized test hypotheses.
Test
Test & Measure
A/B tests with statistical significance.
Scale
Iterate & Scale
Implement winners and continue optimization.
What's included
Comprehensive CRO capabilities.
Google AnalyticsHotjarVWOOptimizelyCrazy EggClarity
Audit
Conversion Audit
Comprehensive analysis of your conversion funnel, identifying leaks and opportunities.
- Funnel analysis
- UX heuristic review
- Competitor benchmarking
Setup
Analytics Setup
Proper tracking implementation for accurate data and attribution.
- GA4 configuration
- Event tracking
- E-commerce tracking
Research
Heatmap & Session Analysis
Visual analysis of user behavior with heatmaps, scrollmaps, and session recordings.
- Click heatmaps
- Scroll depth analysis
- Session recordings
Test
A/B Testing
Statistically rigorous split testing with proper sample sizes and significance levels.
- Test design
- Statistical analysis
- Winner implementation
Research
UX Research
User testing, surveys, and interviews to understand customer needs and friction points.
- User testing
- Survey design
- Customer interviews
Optimize
Speed Optimization
Core Web Vitals improvements that directly impact conversion rates.
- Performance audit
- Speed optimization
- CWV improvements
Deliverables
Everything included in CRO engagements.
- Conversion audit report
- Analytics & tracking setup
- Prioritized test roadmap
- A/B test results & analysis
- UX research insights
How we work
Data-driven optimization process.
Audit
Quantitative and qualitative analysis of current conversion performance.
Audit reportOpportunities
Research
User research, competitor analysis, and hypothesis development.
Research insightsHypotheses
Prioritize
Prioritize tests based on impact, confidence, and effort (ICE framework).
Test roadmapPriorities
Test
Design and run A/B tests with proper statistical methodology.
Test resultsAnalysis
Implement
Implement winning variations and document learnings.
Implemented changesLearnings
Communication cadence
Weekly reports on test progress, monthly strategy reviews, shared dashboards. Slack for ongoing collaboration.
Tools & methodology
Industry-standard CRO tools and frameworks.
Common architectures
Analytics Stack
GA4 for quantitative data, enhanced e-commerce tracking, and custom event setup for conversion funnel analysis.
GA4GTMBigQuery
Behavioral Analysis
Heatmaps, session recordings, and scroll tracking to understand user behavior patterns.
HotjarClarityCrazy Egg
Testing Platform
A/B testing with proper statistical methodology, multivariate testing, and personalization.
VWOOptimizelyAB Tasty
Research Tools
User testing, surveys, and prototype testing for qualitative insights.
MazeUserTestingTypeform
Data privacy
We follow GDPR and CCPA guidelines for user research. All testing tools are configured for privacy compliance with proper consent management.
Results
Conversion wins from our testing programs.
+25%
Avg conversion lift
Average improvement from our testing programs.
68%
Test win rate
Percentage of tests that produce positive results.
3.2x
ROI
Average return on CRO investment.
DTC Brand
Problem: Low mobile conversion despite high mobile traffic share.
Solution: Mobile-first redesign, simplified navigation, and mobile checkout optimization.
- +45% mobile conversion
- +18% overall revenue
- Improved Core Web Vitals
FAQ
How much traffic do I need for A/B testing?
Generally, you need at least 1,000 conversions per month for meaningful tests. With lower traffic, we focus on bigger changes or use qualitative research methods.
How long does each test run?
Typically 2-4 weeks to reach statistical significance. We don't stop tests early regardless of results—we wait for proper sample size and significance.
What if tests don't win?
Even 'losing' tests provide valuable learnings. We document insights from every test and use them to inform future hypotheses. Not every test wins, but every test teaches.
Do you implement the changes?
Yes. We can implement winning variations directly or work with your development team. Implementation is included in our retainer programs.
How do you prioritize tests?
We use the ICE framework: Impact (potential revenue lift), Confidence (likelihood of success based on data), and Effort (implementation difficulty).
